Build a business.
Create more
possibility.
You have the ambition. Let’s give it a plan. I’m Dee Parker—an entrepreneur, U.S. Army veteran and certified life coach helping you start, strengthen and move your business forward.
Paid coaching from $99. Clear scope. No surprise commitment.
The person behind the plan
Entrepreneur. Veteran. Coach. In your corner.
A foundation built
through doing.
What are you ready
to work on?
You do not need all the answers before we talk. Choose the starting point that sounds most like you.
Get clear before you get busy.
Bring the idea—even the unfinished version. We can work on who it serves, what you offer and the first steps worth testing.
- Define the customer and the problem you solve.
- Shape a clear, realistic first offer.
- Choose a focused set of launch priorities.
I don’t just talk about building.
I’m in the work.
My perspective comes from operating businesses, developing teams and supporting a mission beyond business.
Trouble Defense LLC
Building a training and safety company has meant doing the work behind the brand: offers, websites, customer service, hiring, partnerships and follow-through.
Explore Trouble Defense (opens in a new tab)JACO Enforcement
My work includes business development, marketing, documentation and the systems behind a professional service company. A strong operation needs more than a strong logo.
Explore JACO Enforcement (opens in a new tab)RBO Academic
Athletic Academy
Helping young people through boxing and education connects ambition with discipline, confidence and opportunity. This community work is an important part of what I build for.
Meet RBO Academy (opens in a new tab)Trouble Defense business recognition: 450+ Google reviews and Corporate Vision’s 2024 “Best Firearms Safety Training Provider – Southeast USA” award. These relate to Trouble Defense’s training services—not coaching-client outcomes or accreditation of this coaching practice.
View the award (opens in a new tab)A builder’s mindset.
A coach in your corner.
I served eight years in the U.S. Army, then spent more than 15 years in federal logistics, including leadership at the Pentagon Motor Pool. Planning, accountability and solving problems were part of the job.
Entrepreneurship added a different kind of challenge: building something people choose to trust. Through Trouble Defense, JACO Enforcement and my community work with RBO Academy, I’ve learned to connect the vision with the day-to-day work it takes to deliver.
That is what I bring to coaching. We can work on a business idea, a confusing website, your priorities or a practical transition beyond your job. You bring your goals and willingness to act. I bring a second perspective, structure and honest feedback.
View certifications & professional background
Coaching
- Certified Life Coach
Instructor credentials & specialized training
- NRA Certified Pistol Instructor
- USCCA Instructor
- U.S. LawShield Instructor & Training Counselor
- TEEX / ALERRT Civilian Response to Active Shooter Events (CRASE) Instructor
- Active shooter response and conflict management / de-escalation training
Professional experience
- U.S. Army veteran: eight years of service
- Federal logistics leadership: more than 15 years
- Founder & co-owner, Trouble Defense LLC
- Co-owner, JACO Enforcement
- Youth and community work with RBO Academy
Safety instructor credentials relate to my training work; they are not coaching accreditation. Professional experience is listed separately from certifications. Coaching is not licensed mental health treatment.
Real support.
Straightforward prices.
Start with one free consultation. When you’re ready for more, choose a clear, focused next step that fits your goals and budget.
Business Clarity
Session
60 minutes · One-to-one · Virtual
Bring one business idea, offer or decision. Leave with a focused set of actions to move it forward.
- One 60-minute strategy session
- Focus on one main business challenge
- Practical feedback and clear priorities
- A concise written next-step summary
A focused session—not a full business plan, done-for-you project or ongoing support package.
Request my $99 session Start with my free consultationWebsite &
Visibility Review
Up to 3 pages · 45-minute walkthrough
Find the changes that could make your website easier to understand, navigate and enquire through.
- Pre-review of up to 3 pages on one website
- Messaging, enquiry-path and basic on-page SEO feedback
- One 45-minute virtual review session
- A prioritized improvement checklist
Advice and review only. Coding, redesigns, extra pages and ongoing SEO are quoted separately.
Request my $149 review Start with my free consultationMomentum
Coaching
2 × 60-minute sessions · Month-to-month
Keep working on the business—not just thinking about it—with a plan, honest feedback and accountability.
- Two 60-minute one-to-one sessions per month
- A focused 30-day action plan
- Progress review and practical adjustments
- Two brief email check-ins per month, one focused question each
No long-term contract. Extra sessions, project work and support beyond these check-ins are separate.
Request $249/month coaching Start with my free consultationAll prices in USD. One free 20-minute consultation per person. Paid work begins only after we confirm the scope, schedule and payment arrangements. These buttons request a conversation; they do not charge your card or confirm an appointment. Additional work requires a separate quote and approval.
Here’s how we get moving.
01 / Start with your free call.
Use your one-time, 20-minute consultation to share your goals, ask questions and see whether the fit makes sense.
02 / Choose the right support.
Choose a $99 session, a $149 website review or $249/month coaching. We confirm the details before paid work begins.
03 / Act, review and adjust.
You put your priorities into practice. With ongoing coaching, we review progress and refine your next steps together.
Good questions.
Straight answers.
Choosing a coach should feel clear—not pressured. Here is what to know about working together.
Ask Dee a questionDo I need to already own a business?
No. We can start with an early idea, a side business or an established service business. The first step is understanding your stage, your intended customer and the problem you need to solve.
Who is this coaching best suited to?
Aspiring entrepreneurs and small-business owners who want practical feedback and are ready to take action. It is not a done-for-you business management service or a promise of overnight success. The free introductory call helps us assess fit.
Is the consultation really free, and how long is it?
Yes. Everyone gets one free 20-minute consultation by phone or video. We discuss your current situation, your main goal and whether coaching is a good fit. There is no credit card requirement or obligation to buy. The offer is limited to one free consultation per person; it is not a full website audit, detailed strategy session or complete business plan.
How much does coaching cost?
Your first 20-minute consultation is free. A 60-minute Business Clarity Session is $99. A Website & Visibility Review is $149 for up to 3 pages on one website, a 45-minute walkthrough and a checklist. Momentum Coaching is $249 per month and includes two 60-minute sessions, a 30-day action plan and two brief email check-ins. Prices are in USD. Work outside these scopes requires a separate quote and your approval.
Does the $149 website review include changes to my site?
No. The $149 package is a review of up to 3 pages on one website, a 45-minute virtual walkthrough and a prioritized checklist. It covers messaging, page structure, enquiry paths and basic on-page SEO. Coding, redesigns, content creation, extra pages, technical audits and ongoing SEO are separate services quoted before work begins. Search rankings and sales results are not guaranteed.
What support is included in monthly coaching?
Momentum Coaching includes two 60-minute sessions per month, a focused 30-day action plan, progress reviews and two brief email check-ins with one focused question per check-in. It does not include unlimited calls, texting, document reviews or done-for-you work. It is month-to-month with no long-term contract; scheduling and cancellation arrangements are confirmed before you commit.
Do these buttons book or charge me automatically?
No. The consultation and package buttons open a request form. An appointment is not reserved and payment is not taken by this form. Dee confirms availability and any paid-service details separately. If a scheduling link is available, the free-consultation button can take you there instead.
Can you help me plan a move beyond my 9-to-5?
Yes. We can map your business priorities, capacity and readiness milestones while you keep your existing responsibilities in view. The goal is a considered transition—not pressure to resign. Personal financial decisions should be reviewed with an appropriately qualified adviser.
Is this business consulting or life coaching?
The work can combine practical business feedback with coaching around goals, habits and accountability. We agree on the emphasis. Coaching does not replace therapy or professional legal, tax, accounting or financial advice.
Do I have to be in Virginia?
No. I am Virginia-based and offer virtual coaching. Share your location and time zone when requesting a call so we can discuss a suitable time and format.
Are the business reviews coaching testimonials?
No. Trouble Defense’s reviews and industry recognition relate to its training services. They provide context about a business I helped build. They are not reviews of this coaching service, promises of coaching results or accreditation of the coaching practice.
Let’s talk about
what you’re
ready to build.
You don’t need a perfect pitch. Tell me where you are and what you would like to change. We’ll start there.
- One free 20-minute consultation per person
- No credit card and no obligation to buy
- Paid options: $99 session · $149 review · $249/month coaching
Email Dee directly or request a call below. Please include “Coach Dee” in your email subject.
Choose an available timeRequest your free consultation.
This form prepares a request to deeparker703@gmail.com. You’ll send it from your email app. No payment is taken; Dee confirms your time separately.